Olga Sirenko | UX Engineer

About

Smiling Competition Bikini Shop is a website where customer can buy a bikini from collection or order a bikini from multiple designers for a fixed price. The Smiling Bikini offers competition suits from design studios in Europe and United States. Competition suits and bikinis made for different bodybuilding federations and classes what involves different requirements to be considered

Goal

Branding including logo, marketing material and website

Research competitor and the designs

Create persona and select the user testing group

Make website fast loading within the United States and Europe

Customers had problem to find the right type and size of a suit

Give clear guidance for the measurements with visualization

Responsible design that can look attractive and easy to use at any device

Logo

The Logo was made based on the corporate color in both variation: in purple color and inverted with purple background. The logo combined the main product shape and the brand name. As a result the logo remind a smile and matching brand name. The brand motto is clients leave with smile.The logo has simplified style and high contrast to be used as icon and bran identity.

Solution

Developed consistent and active style that include color scheme, typography, graphic and icons

Simplified user experience

adding filter to make simpler selection

All the measurements are visualized

Added cashing and CDN for faster global loading

Added indexing to make website easy to find for the customers

Making order within one page with two clicks

Added Google Analytic to track who are visiting website

Role

I made rebranding, by changing color, style, size and application of visual part. Design logo. During designing stage was developed persona and selected user testing group with the expected audience in mind. Multiple cycles of low- and High-Fidelitydelity wireframes, prototype and as result development of the website, make safe and secure shopping experience. Used CDN and cashing to speed up loading time. (92 of 100 on the website performance tasting) Added Google Analytic to understand where customers mostly come from and how many of them reach the final stage (order or buy)

Result

The brand get new recognizable face with clear way to make order or buy existing bikinis. Users found Logo is very easy to recognize and memorize and have overall positive impression. Used CDN and cash to speedup 50% the loading time in the United States and European regions. After redefining structure of the website Customers were able to find right type of suit within one click by using grouped tags. Required specific measurements depends on the selection. The measurements were visually presented on the model what gave the clear understanding where and how measure. The design of the website included variety of filters help to to filter result and pick wanted fabric, crystals and bikis shape top and bottom. The website was made adaptive to the size of the screen and able to adapt the card to the screed size or reshafl them with lower number in a row. Overall customer satisfaction resulted in salling growth 40%